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COLGATE-PALMOLIVE
CO.
Insights into Business
William Colgate
founded
the Colgate Company in 1806 as
a
starch,
soap and candle
business in New York City.
For the first one hundred years, the company
did all its business in the United States. However, in the early 1900s,
the company began an aggressive expansion programme that
led to
the establishment of Colgate operations in countries
throughout
Europe, Latin America and the Far East.
Colgate-Palmolive has
set up
operations in Turkey, Pakistan, Saudi Arabia, Eastern Europe and China,
becoming
a truly global consumer products company, worth $6.6 billion and selling
in more than 160 countries.
Colgate-Palmolive's five main sectors of
business are: Oral Care, Body Care, Household Surface Care, Fabric Care and Pet
Nutrition and Health Care. In the area of Oral Care, Colgate-Palmolive is
the world leader in toothpaste.
Since 1980, the company has increased its
share of
this market by more than 12% to over 40% today.
Oral care
revenues
have grown significantly in recent years and in 1991, they exceeded $1.3
billion. As a result of the company's heavy investment in research and
technology, it has developed many successful toothpastes,
rinses
and toothbrushes.
To strengthen
its presence in professional products, Colgate-Palmolive
bought
the Ora Pharm Company of Australia and the dental therapeutics business of
Scherer Laboratories USA in 1990. For many years, the company has had a
strong dental education programme in schools throughout the world and has
maintained
a
close
partnership with the intemational dental community. Recently
Colgate-Palmolive has
enlarged
its school education programmes to cover rural areas as well as townships
in developing countries.
For the last three years, the company has
been
a major
sponsor of the Intemational Dental Congress, the world's largest
and most prestigious dental meeting.
The company has always paid close attention
to the environment. It has already made great progress in the use of
recyclable bottles and packaging materials. In 1990 the American Council
on Economic Priorities chose Colgate-Palmolive as one of the four most
socially responsible companies in the United States.
Source:
Lannon, Tullis, Trappe (Longman)
GLOSSARY
founded: set up (fundó) starch: a carbohydrate used in adhesives, paper and textiles
(almidón) candle: wax sticks (cera) led to: resulted in (condujo a, tuvo como resultado) establishment: organization (establecimiento) thoughout: all over (en toda) set up: established (organizado) becoming: turning into (transformándose en) oral care: mouth health (higiene oral) toothpaste: a dentifrice in the form of a paste (pasta dental) share: portion (porción, parte) revenues: the entire amount of income before any deductions are made
(rentas, ingresos netos)
rinses: liquid washer used to remove unwanted substances (enjuagues
bucales) to strengthen: to make stronger (para reforzar) bought: purchased, acquired (adquirió) maintained: kept (conservado) close partnership: intimate partnerchip (muy cercana relación) enlarged: expanded, widened (expandido, ampliado) a major sponsor: a most important sponsor (un patrocinador de
primer nivel) environment: the area in which something exists or lives (medio
ambiente)
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MUCH MORE THAN
ORAL HEALTH
William Colgate
the Colgate
Company in 1806 as a starch,
and candle business in New York
City. For the first one hundred years, the
company
all its business
in the United States. However, in the
early 1900s, the company
an aggressive
expansion programme
that
to the
establishment of Colgate operations in countries
throughout Europe, Latin
America and the Far East. Recently it
operations in Turkey, Pakistan,
Saudi Arabia and China.
Their main sector of business
is Oral Care and, in this area, Colgate-Palmolive
is
the world leader in toothpaste.
Since 1980, the company
its
share of this market by more
than 12% to over 40% today.
Oral care revenues
significantly
in recent years and in 1991
they
$ 1.3 billion.
The company
close
attention to the environment. In 1990
the American Council on
Economic Priorities
them as one
of
the four most socially
responsible companies in the United States.